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A shop window that changes with the time of day and turns the day’s leftovers into the best reason to drop by.
- Designed for
- Neighborhood bakery
- Year
- 2026
- What’s included
- Creative concept · Generative AI · Window screen
Concept project developed by Aura. Not client work.
01Starting point
Neighborhood bakeries sell almost everything in the morning and throw away what’s left at night. Quietly lowering prices isn’t enough: nobody finds out, and those who do assume the bread is stale.
02The idea
A screen in the window that talks like the baker and changes on its own with the time, the weather and what’s left on the counter. In the morning it announces what’s fresh out of the oven; at night, “what’s left of the day” at a last-minute price. The pieces are generated with AI from photos of the day and the owner’s own words, and he approves everything from his phone.
03How we’d measure it
Sales in the last time slot, kilos no longer thrown away each week and new customers coming in at night. We’d test it in a single store for a month first.
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