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A store that asks about your favorite jeans before recommending a size.
- Designed for
- Online clothing brand
- Year
- 2026
- What’s included
- Online store · UX/UI · AI agent
Concept project developed by Aura. Not client work.
Concept · Lab project
01Starting point
When people buy clothes online, size is the top reason for exchanges and returns. Size charts don’t help: nobody measures themselves before buying.
02The idea
An in-store assistant that, instead of asking for inches, asks what you actually know: which jeans fit you perfectly and what brand they are. With that it recommends a size and explains it in plain words. Every product page adds fit comments from people who already bought it.
03How we’d measure it
Size-related exchanges and returns, sales from the product page and assistant usage. Measured by comparing products with and without the feature.
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