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A store that asks about your favorite jeans before recommending a size.

Designed for
Online clothing brand
Year
2026
What’s included
Online store · UX/UI · AI agent

Concept project developed by Aura. Not client work.

in102030405060708090100110120130140150160170180190How do yourfavorite jeans fit?
Perfect at the waist, a bit long.
You’re a 32. If you like it loose, a 34.
Concept · Lab project

01Starting point

When people buy clothes online, size is the top reason for exchanges and returns. Size charts don’t help: nobody measures themselves before buying.

02The idea

An in-store assistant that, instead of asking for inches, asks what you actually know: which jeans fit you perfectly and what brand they are. With that it recommends a size and explains it in plain words. Every product page adds fit comments from people who already bought it.

03How we’d measure it

Size-related exchanges and returns, sales from the product page and assistant usage. Measured by comparing products with and without the feature.

Recommended size42Based on your favorite jeans3840424446Add to cart
in102030405060708090100in102030405060708090100

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