All projects
03 / 04
An identity for a yerba mate brand that introduces itself with the names of the people sharing the round.
- Designed for
- New yerba mate brand
- Year
- 2026
- What’s included
- Branding · Packaging · Generative production
Concept project developed by Aura. Not client work.
Concept · Lab project
01Starting point
The yerba mate shelf is full of look-alike brands: crests, tradition and landscapes. A new brand needs to be recognized from afar and have a story to tell.
02The idea
Mate is shared in a round (a “ronda”), so the brand is built in a round: a circular logotype and a graphic system completed with names. On the website, anyone can generate their own pack with the names of their round (family, office, team) and get it delivered.
03How we’d measure it
Shelf recognition, personalized pack orders and photos people share with their pack.
Want something like this for your brand?
Let’s talkaura
© 2026 Aura. All rights reserved.